A topic people want help with
Start with a question your audience is already asking: buying a first home, understanding home equity or planning an investment purchase. Make the promised lesson specific enough to earn a registration.
Webinars
Fill a room with borrowers. Walk out as their advisor.
A branded live session on a real homebuyer topic. Questions answered in the moment, and a personal next step for anyone who wants one.
Plan · budget, timing, what to save
Prepare · documents and pre-approval
Apply · from offer to closing
Maya answers live: often 3 to 5% down
Her next step · bookedBook a 1:1 with Maya✓Thursday · 4:00 pm
Example
What is included in a mortgage webinar funnel?
A mortgage webinar funnel connects promotion, registration, reminders, the presentation, a replay and follow-up in the CRM. MWSS provides the webinar system with Premiere and Elite. Choose the topic and delivery plan with our team before scheduling the event.
73%
of homebuyers say they'd attend a free webinar from a local lender
2.8×
more leads generated per dollar vs. traditional advertising
$14K
average LO commission from a single well-executed webinar campaign
Your Competitors Are Hosting Webinars.
Your Prospects Are Attending Them.
Right now, other loan officers in your market are positioning themselves as the local expert — hosting webinars, building email lists, and closing loans from leads that should be yours.
Meanwhile, you're chasing cold leads, waiting for referrals, and hoping the phone rings.
The problem isn't effort. It's visibility. Webinars let you educate, build trust, and capture leads at scale — all in a single event. But building a webinar funnel from scratch? That's 40+ hours of landing pages, emails, automations, and slide decks.
Unless someone builds it all for you.
"I knew webinars worked. I just didn't have 40 hours to build one."
— Every loan officer we talk toA clear registration experience
Give the event its own branded page with the topic, presenter, date and next step. Capture the inquiry in the CRM so follow-up has the context of the event.
A next step after the presentation
Offer a relevant conversation, application or useful resource. The replay and follow-up should continue the topic instead of dropping every attendee into the same generic sales message.
The Solution
We Build Your Entire Webinar Funnel. You Just Show Up.
Six automated steps from registration to lead nurture — we build every one of them. You present on Zoom. We handle everything else.
01
Landing Page
Branded registration page
02
Registration
Lead capture → CRM
03
Reminders
Email + SMS sequence
04
Live Webinar
You present on Zoom
05
Replay Page
Captures more leads
06
Nurture
14-day follow-up engine
Everything We Build For You:
Branded Landing Pages
Conversion-optimized registration pages customized with your photo, branding, and NMLS. Multiple design templates to choose from — first-time homebuyer, investment property, home equity, and more.
Automated Reminder Sequences
Email + SMS reminders: instant confirmation, 24-hour, 1-hour, and 10-minute bumps. Drives show rates well above the 35% industry average. No-show follow-up with replay link included.
Presentation Slides & Scripts
Pre-built slide decks and speaker scripts for multiple webinar topics. Customize with your name, expertise, and local market data — ready to present. No content creation required.
Replay & Follow-Up System
Replay page captures additional leads after the event. Automated post-webinar email + SMS nurture sequences keep working for weeks — converting attendees and no-shows alike.
CRM Pipeline Integration
Every registrant, attendee, and replay viewer is tracked, tagged, and scored in your CRM. You see exactly who's engaged, who attended, and who's ready to apply.
Social Media Promo Content
Done-for-you social posts, countdown graphics, Instagram Stories, and promotional content to drive registrations across Facebook, Instagram, and LinkedIn. All branded to you.
Automated Follow-Up
Your Webinar Keeps Closing Loans Long After It's Over
Two automated sequences work in tandem — one to maximize live attendance, another to nurture every lead for weeks after the event.
Pre-Webinar Reminder Sequence
InstantRegistration confirmation + calendar invite + "What to expect" email
24 HoursEmail + SMS reminder with Zoom link and agenda preview
1 HourSMS: "We're starting in an hour — here's your link!"
10 MinutesFinal SMS bump: "Starting now! Click to join →"
No-ShowAutomated follow-up with replay link + reschedule option
Post-Webinar Nurture Engine
Same DayThank-you email + replay link + downloadable guide
Day 2"Which option is right for you?" — personalized follow-up
Day 4"3 Mistakes to Avoid" email + schedule a consultation CTA
Day 7Rate snapshot with urgency + direct application link
Day 14Final check-in: "We're here when you're ready" + testimonial
Registration Pages
Branded Pages That Convert
Multiple template designs for different topics and audiences. Every page is customized with your photo, logo, NMLS, and branding. Registrants enter your CRM automatically.
Mobile-Responsive on Every Device
Registration pages look perfect on phones, tablets, and desktops. Borrowers can register from any device in seconds.
Built-In Countdown Timers
Countdown timers create urgency and drive faster registrations. Nothing motivates action like a ticking clock.
Auto-Populated Bio Section
Your credentials, headshot, and NMLS number populate automatically so every page feels personal and professional.
Invite-a-Friend Referral Feature
Registrants can invite friends and family directly from the confirmation page — multiplying your reach organically.
NMLS Compliant + Equal Housing
Every page includes proper licensing display and Equal Housing disclaimers. Compliance built in, not bolted on.
CRM Pipeline Instantly
The moment someone registers, they're a lead in your CRM — tagged, tracked, and ready for follow-up.
The connected experience
From invitation to the next conversation.
The value comes from how the pieces work together around your business.
- 01
Choose the audience, topic and useful takeaway.
- 02
Prepare the registration page and promotional content.
- 03
Connect confirmations and reminders to the event.
- 04
Present, share the replay and follow up with context.
Webinar Topics
Pick Your Topic. We Build the Funnel.
Each topic comes with a complete funnel — landing page, slides, scripts, reminder emails, social promo, and follow-up sequences. Ready to launch.
🏠
First-Time Homebuyer Essentials
The #1 webinar for residential LOs. Covers financing strategies, offer tactics, hidden costs, and the full buying timeline. Attracts first-time buyers ready to get pre-qualified.
147 avg registrations
📈
Investment Property Financing
Attracts fix-and-flip investors and rental portfolio builders. Covers traditional lending, hard money, DSCR, BRRRR strategy, and deal analysis frameworks.
89 avg registrations
🏡
Unlock Your Home Equity
Perfect for refi and HELOC business. Covers cash-out refi vs. HELOC vs. home equity loans — when each makes sense and how to avoid costly mistakes.
112 avg registrations
💳
Credit Secrets for Better Rates
Attracts leads earlier in their journey. Covers credit repair tactics, qualification strategies, and timeline planning. Builds a longer-term pipeline.
94 avg registrations
🔨
Fix & Flip: Fund Your Next Deal
Targets experienced and aspiring investors. Covers financing options, deal structuring, and exit strategies. High-value leads with repeat business potential.
67 avg registrations
⚙️
Custom Topic (Your Niche)
Have a specialty? Private money, construction lending, VA loans, reverse mortgage — we'll build a custom webinar funnel tailored to your exact audience.
Your market, your rules
The Results
One Webinar Can Change Your Business.
Real numbers from a single well-executed webinar campaign.
147
Registrations from one promotion
61%
Show rate vs. 35% industry avg
34
Replay views — leads keep coming
4
Loans closed in 60 days
$1.4M
Total funded volume
$14K
Commission from one event
"I hosted one webinar and closed more loans that month than the previous quarter combined."
— Marcus Jennings, Tampa, FLAvailable On
Webinar Funnels on Premiere & Elite
Done-for-you webinar systems are included on both plans. Elite adds managed ads to drive registrations and dedicated account management.
Premiere Plan
Premiere
$249/mo
Done-for-you webinar funnels plus the full digital marketing suite.
- ✓ Done-for-you webinar funnels
- ✓ AI chatbot agent
- ✓ Full CRM + automation
- ✓ Social media planner
- ✓ Review management
- ✓ Branded website + 1003 POS
Recommended
Elite
$997/mo
Everything in Premiere plus managed ads, AI agents, videos, and leads.
- ★ Everything in Premiere, PLUS:
- ✓ Managed Facebook & Instagram ads
- ✓ 20–30 inbound leads per month
- ✓ Custom social media videos
- ✓ AI voice, SMS, email & DM agents
- ✓ Dedicated account management
Questions
Frequently Asked Questions
Everything about the webinar system and how it works.
What exactly do you build for me?
We build the entire webinar funnel: branded registration landing page, automated email and SMS reminder sequences (confirmation, 24-hour, 1-hour, 10-minute, and no-show follow-up), presentation slide deck and speaker script, replay page with lead capture, post-webinar 14-day nurture sequence, and social media promotional content. You choose the topic, set the date, and present on Zoom. We handle everything else.
Do I need to create my own slides?
No. Each webinar topic comes with pre-built slide decks and speaker scripts. Customize them with your name, local market data, and personal expertise — but the heavy lifting of content creation is already done for you. Just review, personalize, and present.
Where do the webinars happen?
You host the live presentation on Zoom (or any streaming platform you prefer). Our system handles everything before and after — the registration page, reminders that drive attendance, the replay page that captures late viewers, and the nurture sequence that converts attendees into loans.
How do you get people to register?
We provide done-for-you social media promotional content — feed posts, Instagram Stories, countdown graphics, and replay promos — all branded to you and ready to post across Facebook, Instagram, and LinkedIn. On the Elite plan, we also run managed ad campaigns to drive registrations from targeted audiences in your market.
What's the show rate like?
Our automated reminder sequence — instant confirmation, 24-hour email, 1-hour SMS, and 10-minute final bump — drives show rates well above the 35% industry average. Clients have seen 61% show rates, meaning more of your registrants actually attend and engage with your presentation.
What happens with no-shows?
No-shows automatically receive a follow-up with the replay link and a reschedule option. The replay page captures their engagement just like the live event. Plus, the 14-day post-webinar nurture sequence works on all registrants — attendees and no-shows alike — keeping you top-of-mind as they move through their decision process.
Can I run webinars on different topics?
Yes. We offer multiple pre-built topics — First-Time Homebuyer, Investment Property, Home Equity, Credit Secrets, Fix & Flip — and can build custom funnels for any niche. Run a different webinar each month, or repeat your best-performing topic to keep growing your list and pipeline.
Do I have to create the whole funnel myself?
MWSS webinars includes branded pages, presentation materials, reminders, replay and nurture components. Our team helps map the setup to your event.
Is a webinar the same as a sales consultation?
No. A webinar teaches a group about a topic. A consultation is the individual next step for someone who wants help with their situation.
Which plans include the webinar system?
The webinar system is a Premiere and Elite feature. Discuss event production and promotion needs with the team so responsibilities are clear.
Webinar funnels are included on the Premiere plan ($249/month) and the Elite plan ($997/month). The Elite plan adds managed Facebook and Instagram ads to drive registrations, custom social media videos, 20–30 inbound leads per month, and dedicated account management.
Mortgage Webinar Marketing: The Done-For-You System for Loan Officers in 2026
Webinars have become one of the most effective lead generation strategies for mortgage loan officers in 2026. A single well-executed webinar can generate over 100 registrations, achieve show rates above 60%, and result in multiple closed loans worth thousands in commission. But building a webinar funnel from scratch — landing pages, email sequences, SMS reminders, slide decks, replay systems, and nurture campaigns — takes 40+ hours of work that most LOs simply don't have.
Mortgage Website Success solves this with a completely done-for-you webinar marketing system, included on the Premiere and Elite plans. We build every component of your webinar funnel — you just set the date and present on Zoom.
What's Included in the Done-For-You Webinar System
Every webinar funnel includes branded registration landing pages with your photo, NMLS, and branding (multiple template designs available), automated email and SMS reminder sequences that drive show rates well above the 35% industry average, pre-built presentation slides and speaker scripts customized with your name and expertise, a replay page that captures additional leads after the event, a 14-day post-webinar nurture engine with personalized emails and consultation CTAs, and done-for-you social media promotional content including feed posts, Stories, countdown graphics, and replay promos.
Webinar Topics That Generate Mortgage Leads
Pre-built topics include First-Time Homebuyer Essentials (averaging 147 registrations), Investment Property Financing for fix-and-flip and rental investors (89 avg registrations), Unlock Your Home Equity for refinance and HELOC business (112 avg registrations), Credit Secrets for Better Rates to build longer-term pipeline (94 avg registrations), and Fix & Flip: Fund Your Next Deal targeting active real estate investors (67 avg registrations). Custom topics are available for any niche — reverse mortgage, VA loans, construction lending, or your specific market specialty.
Automated Follow-Up That Converts
The system includes two automated sequences working in tandem. The pre-webinar sequence sends instant registration confirmation, a 24-hour email and SMS reminder, a 1-hour SMS with the Zoom link, and a final 10-minute bump — plus automated no-show follow-up with the replay link. The post-webinar nurture engine runs for 14 days: a same-day thank-you with replay link, a Day 2 personalized follow-up, Day 4 educational content with consultation CTA, Day 7 rate alert with application link, and Day 14 final check-in with testimonial social proof.
Results from Real Webinar Campaigns
A single well-executed webinar campaign has generated 147 registrations with a 61% show rate (nearly double the industry average), 34 additional replay views, 4 closed loans in 60 days, $1.4 million in funded volume, and $14,000 in commission — from one event. The replay page and nurture sequence continue generating leads for weeks after the live event, making every webinar an investment that keeps paying returns.
Available on Premiere and Elite Plans
The done-for-you webinar system is included on the Premiere plan at $249/month and the Elite plan at $997/month. Both plans also include a branded mortgage website, CRM, AI chatbot, social media tools, and the full lead generation platform. The Elite plan adds managed Facebook and Instagram ads to drive webinar registrations, custom social media videos, AI voice and SMS agents, and a dedicated account manager. Start your free trial today and host your first webinar within weeks.