A whole team behind you
Your AI-powered team works 24/7 to grow your business, generate leads, strengthen your brand, and save you hours every week.
Get Your AI Team
What Happens at 11:47 PM Decides Who Closes the Loan.
Follow one real borrower through one night — with your AI on duty, and without it.
A borrower texts your website number
"Can I even qualify with a 640 credit score?" She's serious — she's been browsing listings for two hours and just got pre-qual-curious enough to reach out.
Meanwhile, at every other LO's office…
"You've reached the voicemail of…" By morning she'll have texted three more loan officers from a Google search. 78% of borrowers go with whoever answers first.
Your AI answers — in your voice
Not a canned FAQ bot. It knows your programs, asks about her timeline, price range, and credit picture, and talks the way you talk.
Qualified, scored, and booked
FHA fit identified, $420K purchase, motivated first-time buyer. Your AI books her into your 10:15 AM slot and sends the confirmation text.
You wake up to a hot appointment
Full transcript in your CRM, lead scored, calendar booked, follow-up sequence already running. You walk into a conversation she thinks you already started.
What Slow Response Is Costing You Right Now
Drag the sliders. This is your pipeline — not a hypothetical.
It Was Never Talent. It Was Payroll.
The top producer in your market has six seats working everything that isn't closing. Here's what those seats cost to hire — and what they cost you.
Builds and maintains your branded, compliant site. Live in 24 hours, updated whenever you need.
✓ Included
Branded graphics, market-update clips, AI avatars, and educational content posted every week, every channel.
✓ Included
Pipeline configured around origination, drip campaigns loaded, every lead routed and followed up.
✓ Included
Managed Facebook, Instagram, and Google campaigns — targeting, creative, compliance — 20–30 leads a month.
✓ Included (Elite)
Speed-to-lead automation that touches every lead 5–8 times — text, email, voicemail drop, booking link — until they convert.
✓ Included
Goes deep on your voice, so when it answers calls, texts, and DMs, borrowers hear you — not a generic chatbot.
✓ Included (Premiere+)
The Most Advanced AI in the Mortgage Industry — Selling For You 24/7
On website chat, SMS, Facebook and Instagram DMs, and even the phone — your AI answers in seconds, qualifies like a pro, and books straight onto your calendar.
- In your voice, not a generic chatbotOur AI goes deep on your voice and style — borrowers think they're talking to you. That's why it converts.
- Real qualification, not FAQ scriptsAsks about loan type, timeline, property, and credit — and scores the lead before it reaches your phone.
- Books straight onto your calendarQualified borrowers pick a time and get confirmations automatically. You wake up to appointments.
- AI Voice on the phone tooAnswers inbound calls and makes follow-up calls in a natural human voice, with full transcripts in your CRM.
A Command Center Built Around Closing, Not Data Entry
80% of mortgage leads need 5–8 touches before they convert — most loan officers give up after two. Your CRM is built around the origination workflow, with automation doing the busywork.
- Visual loan pipelineDrag-and-drop stages from New Lead through Funded. Every contact, call, text, and email in one timeline.
- Drip campaigns that never forgetEmail, SMS, and ringless voicemail sequences for new leads, rate shoppers, pre-approvals, and past clients.
- Refinance recaptureWhen rates shift, your past-client database gets alerted automatically — deals from contacts you already own.
A Website That Converts Visitors Into Borrowers — Built For You in 24 Hours
Not a cookie-cutter template. A fully branded, mobile-optimized mortgage website built around your loan programs and your market — compliant and generating leads from the moment it goes live.
- Built for you, not by youWe set up your branding, logo, NMLS info, headshot, and content. You approve it. It goes live.
- Lead capture everywhereClick funnels, rate calculators, and mortgage tools that turn visitors into contacts in your CRM.
- Compliance handledNMLS display, Equal Housing disclosures, SSL, and a one-click ADA accessibility toggle.
100+ Designs. These Six Are Live Right Now.
Hover to explore — click any for the full live demo.
Borrowers Apply on Your Site. Your Pipeline Fills Itself.
A seamless mobile 1003 embedded on your domain — plus done-for-you social content, pre-built funnels for every loan type, and managed ad campaigns that keep the top of the funnel full.
- Mobile-first 1003 with secure uploadsPay stubs, W-2s, and bank statements encrypted end to end. E-consent and disclosures built in.
- Social posted for you, every weekBranded graphics, rate updates, and educational content across Facebook, Instagram, and LinkedIn.
- Funnels for every loan typePurchase, refi, VA, FHA, HELOC, reverse, commercial — landing pages optimized to convert.
- Managed ads (Elite)We run your Facebook, Instagram, and Google ads — targeting, creative, compliance — 20–30 qualified leads a month.
Don't Take Our Word for It — Watch Theirs
Unscripted video reviews from loan officers using the platform right now.
What Building This Stack Yourself Actually Costs
Even the DIY software route runs $400–$3,500 a month across 4–6 vendors that don't talk to each other. Here's the line-by-line.
| What you need | DIY (separate tools) | MWSS Platform |
|---|---|---|
| Mortgage website | $50–$150/mo | Included |
| CRM software | $45–$300/mo | Included |
| AI chatbot | $100–$500/mo | Included (Premiere+) |
| Email marketing | $30–$100/mo | Included |
| SMS automation | $25–$100/mo | Included |
| Landing pages / funnels | $97–$297/mo | Included |
| Social media management | $30–$200/mo | Included |
| Lead gen ad management | $500–$2,000/mo | Included (Elite) |
| Setup & support | You figure it out | Done for you |
| Total monthly | $400–$3,500+ | $99–$997/mo |
Every Plan Starts With a Free Preview
See your site, CRM, and AI working before you pay anything. If you love it, pick a plan.
Standard
The done-for-you foundation.
- Branded mortgage website, live in 24 hrs
- Online 1003 on your domain
- Mortgage CRM & visual pipeline
- Rate calculators & lead tools
- Weekly social content
Premiere
Everything in Standard, plus your AI.
- Full AI agent — chat, SMS, voice & DMs
- Trained on your voice
- 24/7 booking onto your calendar
- 5–8 touch automation sequences
- Webinar funnels
Elite
Done-for-you everything.
- Everything in Premiere
- Managed FB / IG / Google ads
- 20–30 qualified leads a month
- Custom videos & AI avatars
- Local SEO
Frequently Asked Questions
Is this really free? What's the catch?
No catch. You create a free account with just your name, email, and cell — no credit card. We build a preview of your new site so you can see exactly what you'd get before paying anything. If you love it, plans start at $99/mo.
What happens after I submit the form?
Our team starts your account and begins your site preview, usually within one business day. We'll text and email you the preview link. If you entered a domain, we'll mock the site up on it.
What does the AI actually sound like?
Like you. It's trained on your voice and style before it ever talks to a borrower — on chat, text, DMs, and the phone. Every conversation is transcribed and logged in your CRM, so you can see exactly what it said and step in any time.
I'm not a tech person. Is that a problem?
That's the whole point — this is done-for-you. We build, configure, and launch everything. You get video tutorials, phone support, and Zoom onboarding. Our clients are mortgage professionals, not web developers.
Is the website compliant?
Yes — NMLS licensing display, Equal Housing disclosures, SSL security, and a one-click ADA accessibility toggle are built in. Compliance change requests are usually handled in seconds.
Can I keep my current domain and content?
Absolutely. We can launch on your existing domain and help you port over images, text, and videos before you flip the switch.
Your Team Starts Tonight. Payroll Never Does.
Thirty seconds from now, a web designer, social & video creator, CRM specialist, ads manager, and an AI in your voice are working your business — 24/7.
See Your AI in Action — Free
Your site, your CRM, and an AI in your voice — built and working before you pay anything.
Your team is on it.
Account provisioning. Site design starting. Watch your phone — we text you the preview link, usually within one business day.
Want it faster? Call us: 310-446-0246
Don't Take Our Word for It. Hear Theirs.
Loan officers across the country are using MWSS to generate leads, automate their marketing, and close more loans.
The platform changed how I do business. Leads come in on autopilot now.
I finally have a system that works while I focus on my clients.
Best decision I made for my business this year. The AI is a game-changer.
The support team is incredible and the website looks amazing.
Best Website SEO Strategy for Mortgage Brokers & Loan Officers
In today’s digital-first world, your website isn’t just an online brochure — it’s the engine driving your entire online presence. When paired with a fully optimized Google My Business (GMB) profile, your website becomes an unstoppable force for local and national search visibility
Never Miss a Lead Again: How AI Bots Are Helping Loan Officers Close More Deals in Less Time
In today’s hyper-competitive mortgage market, speed is everything. A borrower who doesn’t hear back within minutes often moves on to the next lender. So what
Turning Rate Uncertainty Into Opportunity: How Loan Officers Can Lead Right Now
What Top Loan Officers Are Doing Each Week Every high-performing LO in today’s market has one thing in common:They’ve built a predictable system for consistent
Simple Pricing. Powerful Results.
No hidden fees. No per-user charges. Every plan includes a professional website, CRM, and support.
- ✓ 2026 Modern Website Design
- ✓ Custom Setup & Configuration
- ✓ Individual Loan Officer Sites
- ✓ Mobile-Optimized Pages
- ✓ Mortgage Calculators
- ✓ Online 1003 Application
- ✓ Click Funnel Lead Capture
- ✓ Secure Document Upload Portal
- ✓ Full CRM Platform
- ✓ Automated Social Media Posts
- ✓ Non-QM & Niche Content Library
- ✓ Onboarding Call & Setup Walkthrough
- ✓ Email Support
- ✓ Social Media Content Planner
- ✓ Review Management System
- ✓ FB / IG / Google Ads (Self-Managed)
- ✓ AI Agent Mode (Inbound + Outbound)
- ✓ AI SMS Responder
- ✓ AI Voice New
- ✓ AI DM Replies (FB & IG)
- ✓ AI Chatbot (Website)
- ✓ Speed-to-Lead Automation New
- ✓ Lead Conversion: Text & Voice
- ✓ Custom CRM Workflows
- ✓ Interest Rate Tracker Alerts
- ✓ Database Reactivation Campaigns New
- ✓ Refinance Recapture Campaigns New
- ✓ Webinar Funnel System
- ✓ Landing Page Builder
- ✓ Onboarding Call & Setup Walkthrough
- ✓ Priority Support
- ✓ Managed FB / IG Ad Campaigns
- ✓ Managed Google Ad Campaigns
- ✓ Managed LinkedIn Ad Campaigns
- ✓ Custom Landing Pages for Ads
- ✓ Professional Videos
- ✓ AI Avatars
- ✓ Social Media Management (5 Posts/Wk)
- ✓ Local SEO Optimization
- ✓ Dedicated Account Manager
- ✓ Dedicated Marketing Coach
- ✓ Bi-Weekly Strategy Calls
- ✓ Onboarding Call & Setup Walkthrough
- ✓ Priority Support
Lead volume on Elite depends on market and ad budget • Annual prices shown as monthly equivalent
The Top Website Platform for Mortgage Professionals
More than a platform — you'll have a branded website that is fully customizable at competitive pricing. Professional, secure, and fast from day one.
Your toolbox is complete: click funnels to start, 1003 POS to finish, and everything in between. All out of the box and easy to customize.
Your Borrowers Apply Directly
From Your Branded Website
A seamless, mobile-friendly 1003 application embedded on your site. Borrowers complete their loan application on your terms — your brand, your domain, your pipeline.
Mobile-First Design
Borrowers apply from any device — phone, tablet, or desktop. Zero friction.
E-Consent & Compliance
Built-in electronic consent, disclosures, and Equal Housing compliance.
Secure Doc Upload
Borrowers upload pay stubs, W-2s, and bank statements right inside the app.
Co-Borrower Flow
Joint applications handled automatically. Both borrowers complete their sections independently.
Your AI Employee That
Never Sleeps
Automated marketing, instant lead response across every channel, and an AI voice agent that books appointments while you're closing deals. All built into your CRM.
AI Marketing Engine
Automated content creation and distribution that keeps your pipeline full — without you lifting a finger.
- Social media posts created and scheduled for you
- Email drip campaigns that nurture leads automatically
- Refinance recapture alerts when rates shift
- Branded content matched to your voice and market
AI Text & DM Agent
Responds to incoming leads within seconds via SMS and social DMs. Builds rapport, qualifies, and books appointments.
- Instant lead response — SMS, Facebook, Instagram DMs
- Conversational AI that sounds human, not robotic
- Auto-qualifies borrowers and captures key details
- Hands off to you when the lead is ready
AI Voice Agent
An AI-powered phone agent that answers calls, follows up with leads, and books meetings on your calendar — 24/7.
- Answers inbound calls with a natural, human voice
- Outbound follow-up calls on your schedule
- Books directly into your calendar
- Full call transcripts synced to your CRM
A Plan for Every Stage
of Your Business
Whether you're just getting started online or ready to pour fuel on the fire, there's a plan built for where you are right now.
Just Getting Started
Standard — $99/mo"I need a professional website and I don't want to deal with building it myself."
You get a fully built, branded mortgage website with your 1003 application, social media content posted for you, and SEO — live in under 24 hours. Everything you need to look legit and start capturing leads online.
What you get:- Done-for-you branded website
- Online 1003 loan application
- Weekly social media posts
- SEO-optimized pages
- Mobile-responsive design
Ready to Automate
Premiere — $249/mo"I'm getting leads but I can't follow up with all of them fast enough."
Everything in Standard, plus a full AI agent that responds to leads via text, DMs, and phone — instantly. Add webinar funnels, automated nurture campaigns, and a CRM that works for you while you sleep.
Everything in Standard, plus:- AI Agent — SMS, DM, and voice
- Full CRM with automation
- Webinar funnel system
- Automated follow-up sequences
- Refinance recapture campaigns
Ready to Scale
Elite — $997/mo"I want a done-for-you lead machine. Just send me qualified borrowers."
Everything in Premiere, plus we manage your Facebook and Instagram ads — targeting, creative, optimization, all of it. Expect 20–30 qualified leads per month. Custom social videos and priority support included.
Everything in Premiere, plus:- Managed Facebook & Instagram ads
- 20–30 leads per month
- Custom AI social video content
- Priority support & onboarding
- Full done-for-you marketing