How to Rank in ChatGPT and AI Overviews as a Loan Officer
July 31, 2026
Short answer: there is no separate AI ranking system to game. To get named when a borrower asks ChatGPT, Google’s AI Overviews, or Perplexity for a lender, your pages have to be crawlable, indexed, written as direct answers to the questions borrowers actually ask, and consistent about who you are across the web. Google states […]
Google Business Profile for Loan Officers: The 2026 Guide
July 30, 2026
Short answer: a Google Business Profile is the free listing that decides whether you appear when a borrower in your market searches “mortgage lender near me” — and yes, individual loan officers can usually have one, separate from their branch’s. The work is not complicated: claim the profile, pick the right category, fill every field, […]