BNTouch vs Jungo is a real matchup: both are mortgage CRMs that get compared against each other directly — Jungo built on top of Salesforce for lenders who want that platform underneath them, BNTouch built mortgage-specific for solo originators and small teams who don’t. Both price per user, both add a one-time setup or activation fee, and neither includes your website. Here is the honest side-by-side on published numbers, where each one wins, and the third path if you’d rather not run the CRM-plus-website math at all.
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By the MWSS team · Updated October 2026 · Pricing figures are the vendors’ published or commonly quoted numbers at time of writing — confirm current rate cards before deciding.
Most comparisons list features. These are the questions that predict which one you’re still using in a year.
Jungo is built on top of Salesforce — that is the whole pitch. If your shop already runs Salesforce for other things, Jungo inherits that platform’s reporting and integrations. If you don’t, you are buying Salesforce as a prerequisite, not just a mortgage CRM.
Both vendors are demoed near the solo rate. BNTouch teams run $95–$119 per user plus a one-time $95-per-user activation fee; Jungo runs $96–$149 per user plus a $249–$299 one-time setup and a one-year minimum. Ask for the exact invoice at your headcount before comparing to any flat plan.
Jungo’s published terms carry a one-year minimum. BNTouch’s published pricing does not list one. A year is a real cost if the team grows, shrinks, or just wants to leave.
Neither BNTouch nor Jungo is a website. Both expect you to bring one and connect it — the lead-capture-to-CRM handoff is then an integration you maintain, not something either vendor ships. Our mortgage CRM guide covers what to require from that handoff generally.
BNTouch is the better pick for a solo originator or small team that wants a mortgage-specific CRM without adopting a new platform underneath it — no Salesforce requirement, published solo pricing, and a feature set built around loan officer workflows from day one. See the full BNTouch alternative comparison for the deeper look, including where it beats an all-in-one plan outright.
Jungo is the better pick for a lender or large branch network that already runs Salesforce, or wants to. You get Salesforce’s reporting and integration depth with mortgage objects on top — real power for an operation with the admin resources to configure it, with a one-year commitment as the trade-off. See the Jungo alternative comparison for who it fits and who it doesn’t. Our best mortgage CRM comparison rates both among seven options.
The two CRMs head-to-head, with the all-in-one alternative alongside. Confirm current rate cards before budgeting — per-seat vendors requote often.
| BNTouch | Jungo | MWSS | |
|---|---|---|---|
| Pricing model | $165/mo solo + $125 activation; teams $95–$119/user + $95/user | $96–$149/user/mo + $249–$299 setup | Standard $99 · Premiere $249 · Elite $997 flat; setup = first month (Elite $999) |
| Website included | No | No | Yes, on every plan |
| Platform required | None (mortgage-specific) | Salesforce | None |
| Contract minimum | Not published | 1 year | Monthly, no minimum |
| SMS | Metered ~$0.03/segment | Varies by Salesforce configuration | Included in the CRM automation |
| AI chat for borrowers | Not the core product | Not the core product | Premiere: answers + books |
| Online 1003 / POS | Via integrations | Via integrations | Included |
| Reviews (snapshot) | G2 4.6★/62 · Capterra ~4.5–4.6★/95–98 | Capterra 4.1★/123 | 7-day free trial — see it before you rate it |
Both BNTouch and Jungo charge per user, add a setup or activation fee, and sell the CRM separately from your website. That is a reasonable system if you already have a site you like and want to shop CRMs on their own. If you don’t — or you are tired of being the integration between a website vendor and a CRM vendor — MWSS prices the whole stack as one flat plan: Standard at $99 a month includes the mortgage website and the CRM together; Premiere at $249 adds the AI chatbot that answers borrowers and books, on the same platform as the site that captured them.
Switching from either one is the same mechanical move: export contacts and notes, import with tags, rebuild the two or three sequences that actually run, and point the domain. We do this weekly, and the two mistakes we check for every time are the same — cancelling the old subscription before exporting, and NMLS or phone details that drift between the old CRM, the new site and Google.
It depends on whether you already run Salesforce. Jungo is built on top of Salesforce, so it fits a lender or branch network already using that platform; BNTouch is mortgage-specific without a platform prerequisite, which usually fits a solo originator or small team better. Compare the real invoice at your headcount, not the solo-demo price — BNTouch teams run $95–$119 per user plus activation, Jungo runs $96–$149 per user plus setup.
At the published rates, BNTouch’s team pricing ($95–$119/user plus $95/user activation) and Jungo’s ($96–$149/user plus $249–$299 setup) land in a similar range; Jungo also carries a one-year minimum that BNTouch’s published terms do not. Confirm current numbers directly — both vendors requote.
No. Both are CRM products that expect you to bring your own mortgage website and connect it. MWSS is the alternative that includes the website and the CRM on the same plan, from $99 a month.
Yes — Jungo is built on the Salesforce platform, so you are licensing Salesforce underneath the mortgage layer Jungo adds. That is real depth for a shop already there, and a real cost for one that isn’t.
If the per-user pricing and the separate website are the real issue rather than either CRM’s features, MWSS prices the website and CRM together on a flat plan starting at $99 a month, with a 7-day free trial.
We’ll build your preview — website, CRM, lead capture — and show you the migration path from either BNTouch or Jungo. Nothing to pay until you like it.
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Site, CRM, AI follow-up and 1003 on one plan — with a migration we have done hundreds of times.
Est. 2008 — built for loan officers. Honest math over hype.
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